Announcements
Send an announcement to a segment
Email just the right people: one form's sign-ups, one event's guests, a tag, a place, your subscribers or your community.
Not every message is for everyone. Pick one or more audiences so only the people it's meant for are notified.
When to use this
- You want to follow up with everyone who downloaded your freebie.
- You want to remind one event's guests of something.
- You want to talk only to your community, your paying subscribers, or people in one city.
Pick the audience
The Send to list is built from your own data, so it only offers forms, events, tags and places you actually have.
| You want to reach… | Choose under Send to | Who's included |
|---|---|---|
| People who signed up through one form | "Leads from [form] form" | Everyone who submitted that form. |
| Guests of one event | "Guest from [event] event" | Everyone registered for that event. |
| A group you've tagged (for example an import) | "People tagged [tag]" | People in People with that tag. |
| Subscribers in one place | "Subscribers from [place] city", "… state" or "… country" | Active subscribers whose profile has that city, state or country. |
| Everyone with a membership | All Subscribers | Active subscribers only. |
| Everyone who bought anything | All Customers | Customers who have a Soul account. Customers you added by hand are left out. |
| Everyone who hasn't bought yet | All Leads | People in People who haven't bought anything. |
| Your community | All Community Members | Active community members. |
| Your whole list | Everyone (subscribers, customers, leads) | Everyone in People, including customers added by hand. |
You can choose several. Someone in more than one group gets it once.
Write the announcement
Go to Audience → Announcements, click Create New, and write your title and post.
Choose who's notified
Keep Notify members on and pick your audiences under Send to ("Choose recipient sources..."). Remove one with its ×.
Set visibility to match the audience
Under "Who do you want to send to?" choose Public, Private (subscribers only) or Unlisted (link only). Some audiences decide this for you. See the table below.
Choose when
Pick Immediately, or Scheduled with a date and time. See Schedule an announcement.
Preview, then publish
Click Preview to send yourself a test. Then click Publish and confirm with Publish & Notify.
Match visibility to your audience
The email links to the post on your portal, so the reader must be allowed to open it.
| Audience | Visibility | Why |
|---|---|---|
| Includes any leads | Public (locked) | Leads have no subscription, so they couldn't open a private post. |
| Only All Community Members | Unlisted (set for you) | "Community-only announcements are unlisted and cannot be made public." Members open it from the email, and it doesn't appear on your public portal. |
| Community members plus other audiences | Public or Unlisted (your choice) | Community members may not be subscribers. Private would lock them out. |
| Only subscribers | Private or Public | Private keeps it for subscribers on your portal too. |
Don't send a Private announcement to anyone who isn't a subscriber: customers, event guests, tagged people or community members. They'll follow the link and won't be able to open the post.
Tips
- Tag as you go. Tags on imports and manual adds make segments easy later. See People.
- Reaching customers you added by hand? All Customers skips customers without a Soul account. Give them a tag and send to "People tagged [tag]" instead. See Reach people from your list.
- Start from Community. On Community → Overview, "Send an announcement" opens a new announcement already addressed to All Community Members. See Announce to your community.
- Thank your freebie sign-ups. A short note to "Leads from [form] form" a few days after they download is a gentle next step. See Build a lead funnel.
- Location audiences come from subscribers' profiles. Subscribers who never filled in a city, state or country aren't in any place audience.
- Event guests or ticket groups only? An event's own Blasts can target one ticket type and keep the message on each registration.
What your audience sees
Only the people in the audiences you picked are notified, by email or text. Everyone else can still find the post on your portal if it's Public (or Private, for subscribers), and nobody else can see an Unlisted one without the link.