Audience
Your audience
Reach, capture and grow your audience: the people you know, the forms that bring new ones in, and the ways you talk to them.
The Audience pillar is about the people around your work, and how you reach them: "Reach, capture, and grow your audience." It holds your contact list, the forms that bring new people in, the announcements you send them, Instagram auto-replies, your recommendations and Co-Creation with other Luminaries.
Who's who
Soul keeps three lists that overlap but aren't the same.
| List | Who's on it | Where |
|---|---|---|
| People | Everyone in your audience: Leads (showed interest but haven't bought: form sign-ups, imports, contacts you added) and Customers & subscribers (bought something or have a membership). | Audience → People |
| Customers & Subscribers | Only people who paid or subscribed. Active means currently paying. | Business → Customers & Subscribers |
| Community members | People who joined your community. They may or may not pay. | Community → Community Members |
Your total people count includes leads. It isn't your number of paying subscribers.
When to use what
| If you want… | Use |
|---|---|
| See and segment everyone you know, import a list, or export it | People |
| Collect emails with a free gift | A lead form with a landing page |
| A sign-up button on your portal | Capture leads from your portal |
| Intake questions, an application or a waiver | A custom form |
| Share news on your portal and by email or text | An announcement |
| A conversation inside your community | A community post |
| Auto-reply to Instagram comments with a link | AutoDM |
| Point people to books, podcasts or teachers you love | Recommendations |
| A full marketing page for an offering | Landing Pages |
| One email when something happens (someone subscribes, submits a form) | Automations |
| A private conversation with one person | Messages |
| Partner with another Luminary | Co-Creation |
Where it lives in the dashboard
| Audience item | Group | What it's for |
|---|---|---|
| Co-Create | Collaborate | Find and partner with other Luminaries. Opens the Co-Creation hub once you've activated it. |
| People | People & Forms | Your contact list: leads, customers and subscribers. |
| Forms & Funnels | People & Forms | Lead forms, custom forms, their leads and responses, and free-download opt-in pages. |
| Landing Pages | Promote | Focused pages for a launch or an opt-in, designed with Soul (BETA). |
| Announcements | Promote | Posts on your portal, sent by email or text. |
| AutoDM (BETA) | Promote | Instagram keyword auto-replies. |
| Recommendations | Discover | Resources you recommend. |
Your inbox isn't in this pillar. See Messages.
How the pieces connect
Bring people in
A form, a Landing Page, an AutoDM campaign or an import adds them to People as Leads.
Reach out
Send an Announcement to everyone or to a segment, such as the Leads from one form or the people with one tag. See reach people from your list.
Grow beyond your list
Share what you love with Recommendations, and partner with other Luminaries through Co-Creation.
Guides
Your contact list: who's on it, how they got there, profiles, tags, notes, import and export.
Forms & FunnelsLead and custom forms, question types, leads and responses, and funnels from freebie to booking.
Landing PagesA focused page for a launch or opt-in, created with Soul, edited, published and shared.
AnnouncementsWrite, target, schedule and track posts sent by email or text.
AutoDMInstagram auto-replies to comments and DMs, with offerings attached and leads captured.
RecommendationsCurated books, podcasts, teachers and tools, shown on your portal.
Co-CreationMonthly matches with other Luminaries, ideas, pitches and planning the money.
MessagesYour direct conversations.