AutoDM

Capture leads with AutoDM

Turn Instagram comments into email sign-ups by sending a form or freebie page in the DM, then follow up with announcements.

An Instagram follower is someone you can only reach on Instagram. A lead is someone on your own list. AutoDM bridges the two: the DM hands them a page where they leave their email in exchange for your freebie.

When to use this

  • You're growing your email list from Instagram.
  • You give away a guide, meditation or class replay for free.
  • You want to follow up with people later by email, not only by DM.

How it fits together

  1. Someone comments your keyword.
  2. AutoDM sends them a DM with a button to your form or freebie page.
  3. They fill in the form with their name and email.
  4. They appear in People as a lead.
  5. You follow up with an announcement to "Leads from [form] form".

AutoDM itself doesn't ask for emails inside Instagram. The sign-up happens on your page.

Build the page

Create a form, or a landing page with a form, that delivers your freebie. See Build a lead funnel with a freebie and Forms. Publish it.

Create the campaign

On Audience → AutoDM, click New Campaign, add your keyword and set the trigger. See Send a freebie to everyone who comments a keyword.

Attach the page

In Send DM, click Attach Offering, search for your form or landing page and click Attach Button. The button reads "Fill it in" for a form or "Take a look" for a landing page. Rename it to something like "Get the guide".

Write a DM that sells the click

Say what they'll get and that it's free, for example "Here's your free morning meditation 🌿 Tap below and I'll email it to you."

Follow up

A few days later, send an announcement to "Leads from [form] form".

Tips

  • Put the link in the DM, not the public reply. The DM goes to one person; a public reply is read by everyone.
  • Ask for as little as you can. Name and email convert better than a long form.
  • A free Content Library item works too. See Give away a free lead magnet.
  • Want to invite people straight to a paid offer? Attach the session, event or membership instead.

What people see

Your DM with a button. Tapping it opens your form or page on your portal. After they submit, they get whatever your form or funnel promises, and you see them as a lead.