---
title: Offer launch or discount pricing
sidebarTitle: Launch and discount pricing
description: >-
  Run an early-bird price, a time-limited sale, or a code-only discount on a
  course.
audience: luminary
feature: courses
type: guide
availability: live
last_verified: '2026-10-13'
keywords:
  - early bird
  - launch pricing
  - course sale
  - course discount
  - promo code
  - limited-time price
url: 'https://help.bringsoul.life/luminaries/offerings/courses/offer-launch-pricing'
---

# Offer launch or discount pricing

> Run an early-bird price, a time-limited sale, or a code-only discount on a course.

There are two ways to discount a course. A discount on the price applies to everyone automatically. A Promo Code only applies to people who type it at checkout.

## When to use this

- An early-bird price for the first week of a launch.
- A sale for a holiday or anniversary.
- A private code for a podcast audience, a partner, or past clients.

## Which one?

| If you want…                                  | Use                                                                                                                        |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| Everyone sees the lower price, no code needed | Add discount on the course price                                                                                           |
| Only people with a code get the discount      | A Promo Code                                                                                                               |
| A limited number of discounted places         | A Promo Code with Limit total uses                                                                                         |
| Members get a lower price all the time        | A Subscriber Price. See [Include a course in your membership](https://help.bringsoul.life/luminaries/offerings/courses/include-a-course-for-members). |

## Add a discount to the price

**Step 1: Open the course pricing**

Open the course. On the Course details tab, under Course settings, click Edit next to Price.

**Step 2: Add the discount**

Under the price you want to discount (Regular Price or Subscriber Price), click Add discount.

**Step 3: Choose the amount**

Pick $ Fixed or % Percent and enter the Amount off ($) or Percent off (%).

**Step 4: Set an end date**

Turn on Expires, click Pick Expiration Date, and choose a Time. You'll see *"Discount expires:
…"*. Leave Expires off for a discount that runs until you remove it.

**Step 5: Apply and save**

Click Apply, then Save Changes. The tier shows *"Promo configured: 20% off (expires …)"*.

To end it early, open Edit again and click Remove Discount.

## Create a promo code

**Step 1: Go to promotions**

Go to [Business → Pricing](https://portal.bringsoul.life/settings/pricing) and open the
Promotions tab.

**Step 2: Create the code**

Create a promotion. Enter a Code using uppercase letters and numbers, such as `LAUNCH30`, and a
Description.

**Step 3: Choose the course**

Click Add Offering Type, choose Course, then Specify Offerings and pick the course. Skip Specify
Offerings to cover all your courses.

**Step 4: Set the discount and limits**

Choose Percentage off or Fixed amount off. Optionally tick Limit total uses (for example 20
early-bird places), Limit uses per user, and set an expiry date.

**Step 5: Share the code**

Tell people to enter it at checkout: *"Click Enroll, then enter LAUNCH30 in the promo code box
and click Apply."*

More detail on codes: [Promotions and promo codes](https://help.bringsoul.life/luminaries/business/promotions).

## Tips

- Give a deadline. An expiry date ("ends Sunday at midnight") gives people a reason to act now.
- Test before you share. Open the course as a member would and try the code, so you know the total looks right.
- Variable pricing isn't available for courses, so discounts always work from a fixed price.

**Warning:** 
Promo codes only show up when there's something to pay. On a free course, or for members whose
price is $0, there's no checkout and no code box.

## What your members see

With a price discount, the course page shows the reduced price. With a promo code, they click Enroll for $…, type the code in Enter promo code, click Apply and see the new Total before Proceed to Payment. A wrong code shows _"Invalid or expired promo code"_.

## Related

- [Sell a course on its own](https://help.bringsoul.life/luminaries/offerings/courses/sell-a-course)
- [Promotions and promo codes](https://help.bringsoul.life/luminaries/business/promotions)
- [Move a course from another platform](https://help.bringsoul.life/luminaries/offerings/courses/move-a-course-from-another-platform)