--- title: Read your analytics sidebarTitle: Introduction description: >- What each number on your Analytics page means, which ones follow your date range, and what to do when they move. audience: luminary feature: analytics type: introduction availability: live last_verified: '2026-10-13' keywords: - analytics - revenue - stats - reports - metrics - subscriber growth - sales numbers - dashboard numbers url: 'https://help.bringsoul.life/luminaries/business/analytics' --- # Read your analytics > What each number on your Analytics page means, which ones follow your date range, and what to do when they move. [Business → Analytics](https://portal.bringsoul.life/business/analytics) (_"Revenue, membership, and conversion insights."_) is the one screen that shows how your practice is doing: what you sold, what you kept, how big your membership is, who's leaving, and how many people move from interested to paying. ## When to use this - A monthly check-in on revenue and memberships. - After a launch, to see what it brought in compared with the period before. - When you sense members are leaving and want to know for sure. - Before you set prices or plan a promotion, to see which offerings earn the most. For individual payments, refunds and payout status, use [Payouts & Transactions](https://help.bringsoul.life/luminaries/business/stripe-and-payouts) instead. Analytics is the summary; Transactions is the ledger. ## Use the page **Step 1: Choose a period** Open [Business → Analytics](https://portal.bringsoul.life/business/analytics). It starts on the last 30 days. Pick 7 days, 30 days, 90 days or Custom. For Custom, choose a start and end date in the calendar, then Apply. **Step 2: Choose what to include (optional)** Use Filter by type to look at one kind of offering: Course, Session, Content, Collection, Subscription, Chat Space or Event. All offerings shows everything. The filter changes Total Revenue, Net Earnings and the revenue chart. See [which numbers follow the filters](https://help.bringsoul.life/luminaries/business/analytics/metric-definitions#what-follows-your-filters). **Step 3: Read the cards** Hover the info icon next to Total Revenue, Net Earnings, Active Subscribers, MRR or ARPU for a one-line explanation. Dates follow your portal's timezone, so _"today"_ on this page is today where your practice is. ## What's on the page ### Top cards | Card | In short | | ------------------ | ------------------------------------------------------------------------------------------------------------ | | Total Revenue | What customers paid in the period, less refunds, before Stripe fees. Compared with the period before. | | Net Earnings | What you keep after Stripe processing fees and refunds: the money that flows to your payouts. Also compared. | | Active Subscribers | People with an active membership right now | | MRR | Monthly recurring revenue from your active memberships right now. Yearly plans count as one-twelfth a month. | | ARPU | Average revenue per user: Total Revenue for the period divided by your active subscribers | Under Total Revenue and Net Earnings you'll see, for example, _"▲ 12% vs prior period"_ or _"flat vs prior period"_. The prior period is the same length, ending where yours starts: the last 30 days are compared with the 30 days before them. If the prior period had nothing to compare with, there's no arrow. ### Second row | Card | Shows | | --------------------- | -------------------------------------------------------------------------------------------------- | | Churn Rate | The share of your subscribers who left during the period, with how many, e.g. _"4.2% (3 churned)"_ | | Subscriber Tier Split | Active subscribers on Monthly and on Yearly plans, and your ARR (annual recurring revenue) | | Refund & Success | Payments in the period that Succeeded, were Refunded or Failed, plus Total Refunded | ### Charts - Revenue & Earnings Over Time: revenue for each day (Daily) or month (Monthly). Turn on the Transactions line to see how many payments there were. On 7 days and 30 days, a badge next to the title compares the second half of the period with the first half. - Revenue by Offering Type: how much came from Events, Sessions, Content, Collections, Membership, Chat Space and Courses in the period, largest first. - Conversion Funnel: how many Leads, Customers and Subscribers you have, with your _Lead → Customer conversion_ rate. Cohort Retention and Payment Structure Breakdown are listed under _More Insights Coming Soon_. Every number, with how it's worked out, is on [Analytics metric definitions](https://help.bringsoul.life/luminaries/business/analytics/metric-definitions). ## What to do when a number moves | You see | Try | | ---------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Churn going up | Check Past subscribers in [Customers & Subscribers](https://help.bringsoul.life/luminaries/business/customers-and-subscribers) and reach out personally. Make sure new members get a [welcome email](https://help.bringsoul.life/luminaries/settings/welcome-new-subscribers) that shows them where to start. | | Lots of leads, few customers | Give leads a reason to buy: a [launch code](https://help.bringsoul.life/luminaries/business/promotions), a [free trial](https://help.bringsoul.life/luminaries/business/free-trial), or an announcement to your leads. | | Revenue mostly from one offering type | That's what people want most. Put that section first on your [portal](https://help.bringsoul.life/luminaries/portal/feature-and-reorder-offerings). | | Many failed payments | Members' cards are being declined. A friendly note asking them to update their card often helps. | | Big gap between revenue and net earnings | That's card processing fees. Open a few payments in [Payouts & Transactions](https://help.bringsoul.life/luminaries/business/payouts/read-a-transaction) to see the fee on each. | | MRR flat while revenue grows | Your growth is coming from one-off sales, not memberships. Consider a [membership tier](https://help.bringsoul.life/luminaries/business/membership-pricing) for your regulars. | ## Good to know - Revenue already has refunds taken out; Net Earnings also has Stripe fees taken out. Say which one you mean when you compare. - Active Subscribers, MRR, Subscriber Tier Split and the Conversion Funnel describe today, whatever period you pick. The period changes revenue, earnings, churn, refunds and the charts. - Analytics doesn't export. For a spreadsheet, use Export CSV on [Payouts & Transactions](https://help.bringsoul.life/luminaries/business/payouts/export-transactions-for-bookkeeping) or on [Customers & Subscribers](https://help.bringsoul.life/luminaries/business/customers-and-subscribers#export-your-list). - [Soul AI](https://help.bringsoul.life/luminaries/soul-ai) can read these numbers for you. Ask on Home: _"How much did I make this month after fees?"_ or _"How much has my weekly class made?"_ ## Guides - [Analytics metric definitions](https://help.bringsoul.life/luminaries/business/analytics/metric-definitions): Every number, how it's calculated, and which filters it follows. - [Review your month or a launch](https://help.bringsoul.life/luminaries/business/analytics/review-your-month-or-a-launch): A 10-minute routine for reading the page and acting on it. - [Set up payouts and get paid](https://help.bringsoul.life/luminaries/business/stripe-and-payouts): Every payment, fee and payout behind these numbers. - [Manage customers and subscribers](https://help.bringsoul.life/luminaries/business/customers-and-subscribers): The people behind your subscriber and churn numbers.