---
title: Organize with tags
sidebarTitle: Tags and attributes
description: >-
  Label people with tags and custom attributes so you can find them again and
  send them announcements as a group.
audience: luminary
feature: people
type: guide
availability: live
last_verified: '2026-10-13'
keywords:
  - tags
  - tag contacts
  - labels
  - segments
  - custom fields
  - custom attributes
  - group contacts
url: 'https://help.bringsoul.life/luminaries/audience/people/organize-with-tags'
---

# Organize with tags

> Label people with tags and custom attributes so you can find them again and send them announcements as a group.

Tags are your own labels on people in [Audience → People](https://portal.bringsoul.life/audience/people). They cost nothing to add, they're never shown to the person, and every tag you use turns into an audience you can send an announcement to.

## When to use this

- You want to group people by where you met them: `retreat-2026`, `bali-workshop`.
- You want to mark where a list came from: `kajabi-import`, `newsletter-2024`.
- You want to flag people for follow-up: `vip`, `wants-1-1`, `scholarship`.
- You want to store a detail Soul doesn't have a field for, such as an Instagram handle or a referral, as a custom attribute.

## Ways to tag people

| When                | Where                                                                                                                         |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| Adding one lead     | Add/Invite → Add leads → Single Lead → Tags, comma-separated. See [Add a contact](https://help.bringsoul.life/luminaries/audience/people/add-a-contact). |
| Adding one customer | Add/Invite → Add customers → Tags, comma-separated.                                                                           |
| Importing a list    | Bulk Leads → Tags (applies to all leads). See [Import your contacts](https://help.bringsoul.life/luminaries/audience/import-your-contacts).              |
| Anyone, any time    | On their profile, ⋯ → Edit Source & Tags.                                                                                     |

## Add or remove tags on one person

**Step 1: Open their profile**

In [Audience → People](https://portal.bringsoul.life/audience/people), click the person.

**Step 2: Open Source & Tags**

Click ⋯ → Edit Source & Tags. *"View the acquisition source and update tags."*

**Step 3: Add a tag**

Type it in *"Add a tag"* and press Enter or click Add. Repeat for more.

**Step 4: Remove a tag**

Click the × on the tag.
**Step 5: Save**

Click Save Changes. Their tags show in the profile header.

## Custom attributes

In the same Source & Tags window, Custom Attributes stores any extra details as pairs of Key and Value, such as Key _"Instagram"_ and Value _"@sarah.moves"_, or Key _"Referred by"_ and Value _"Maya"_. Click Add Attribute for each one, the × to remove one, then Save Changes.

Custom attributes are for your own reference: you see them when you open Edit Source & Tags again. They aren't shown elsewhere on the profile or in exports, and you can't filter or segment by them. Use a tag when you want to find a group.

## Use your tags

- Find them: People → Filter → Tag, then type the tag exactly. See [Find and filter people](https://help.bringsoul.life/luminaries/audience/people/find-and-filter-people).
- Message them: every tag appears as _"People tagged [tag]"_ under Send to in an announcement. See [Reach people from your list](https://help.bringsoul.life/luminaries/audience/people/reach-people-from-your-list).
- Export them: filter by the tag, then Export CSV. The Tags column lists each person's tags.

## Good to know

- Tags are exact. `VIP`, `vip` and `Vip` are three different tags, both in the filter and in announcements. Pick lower case and stick to it.
- A tag needs at least 2 characters.
- There's no bulk tagging of people already in your list. Tag a group as you import it, or tag people one by one.
- Adding or importing someone who's already in People replaces their tags with the new ones. See [Duplicates](https://help.bringsoul.life/luminaries/audience/import-your-contacts#duplicates).
- Source can't be changed. It's shown in Source & Tags for reference only.
- Members never see your tags or custom attributes.

## Related

- [People](https://help.bringsoul.life/luminaries/audience/people)
- [Keep notes on a person](https://help.bringsoul.life/luminaries/audience/people/keep-notes-on-a-person)
- [Send an announcement to a segment](https://help.bringsoul.life/luminaries/audience/send-an-announcement-to-a-segment)