---
title: Leads and responses
sidebarTitle: Leads and responses
description: >-
  See who submitted a form, read their answers, add notes, export to CSV and
  follow up.
audience: luminary
feature: forms
type: guide
availability: live
last_verified: '2026-10-13'
keywords:
  - form responses
  - form submissions
  - leads list
  - export leads csv
  - download responses
  - lead notes
  - who filled out my form
url: 'https://help.bringsoul.life/luminaries/audience/forms/leads-and-responses'
---

# Leads and responses

> See who submitted a form, read their answers, add notes, export to CSV and follow up.

Every submission is saved on the form that collected it. Lead forms collect Leads; custom forms collect Responses. Open a form from [Audience → Forms & Funnels](https://portal.bringsoul.life/forms) and click the second tab.

## When to use this

- You want to see who signed up for your freebie or newsletter.
- You're reviewing intake answers before a session, or applications before accepting someone.
- You need a spreadsheet of sign-ups, or want to note something about a lead.

## Leads (lead forms)

The Leads tab lists everyone who submitted, 10 per page, with _"Showing [n] of [total] leads"_ above the table. A note reminds you: _"Leads here are specific to this form."_

| Column  | What it shows                                      |
| ------- | -------------------------------------------------- |
| Name    | Their name. Click it to open the lead's page.      |
| Email   | Their email. Click it to start an email to them.   |
| Phone   | The number they gave.                              |
| Date    | When they signed up.                               |
| Actions | Open the lead, edit their details, or delete them. |

What you can do:

- Download as CSV: a spreadsheet with First Name, Last Name, Email, Phone Number and Created At.
- Add Lead: add someone by hand (First Name, Last Name and Email are required; Phone Number is optional). Useful for sign-ups you took on paper or at an event.
- Edit: fix a typo in someone's name, email or phone (Update Lead).
- Delete: removes the lead from this form after you confirm.

If no one has signed up yet you see _"No leads yet"_, with Add Lead.

**Note:** 
Phone numbers need a country code, for example +14155552671. A number without one is rejected.

### A lead's page

Click a lead's name to open their page. It shows:

- _"Lead Submission"_ with the form's name.
- Submitted (the date) and Days since submission.
- Contact details: Email Address, Phone Number (_"Not provided"_ if blank), Last Updated if you edited them, and Lead ID.
- Creator Note: click Edit, write a private note (_"Add a note about this lead..."_), and click Save. The lead never sees it.

## Responses (custom forms)

The Responses tab, _"Review who filled out your form and follow up when it counts,"_ shows a table you can sort and search.

| Column                   | What it shows                                                              |
| ------------------------ | -------------------------------------------------------------------------- |
| Respondent               | Their name, if the form collected it.                                      |
| Email                    | Their email, if collected.                                                 |
| Status                   | Draft (started but not sent), submitted or completed.                      |
| Submitted                | Date and time they sent it.                                                |
| Your first two questions | Their answers, on a wide screen, so you can scan without opening each one. |

For each response:

- See Answers: opens Response Details with their name (or _"Anonymous"_), email, date, how many answers, and every answer in order. It also offers Schedule 1:1 Session.
- Schedule: jumps to scheduling a 1:1 session with their name and email filled in. Handy for intake and discovery forms.
- Delete: removes the response after you confirm.

Search responses… matches names, emails and answer text. Export Responses downloads every response with all answers as a CSV.

Until someone submits, you see _"No responses yet."_

## Where else submissions show up

- [Audience → People](https://portal.bringsoul.life/audience/people): anyone who gave an email (or, on a lead form, a phone number) becomes a person in your audience, with a form submission on their activity. Lead-form sign-ups who received a free download also show that they claimed it.
- Announcements: when you send one, choose _"Leads from [form] form"_ to reach everyone who signed up through one lead form. See [Send an announcement to a segment](https://help.bringsoul.life/luminaries/audience/send-an-announcement-to-a-segment).
- Offering forms: answers to a form required before a session, event or purchase also appear on that form's Responses tab.

## Follow up

| You want to…                              | Do this                                                                                            |
| ----------------------------------------- | -------------------------------------------------------------------------------------------------- |
| Email everyone from a lead form           | Send an [announcement](https://help.bringsoul.life/luminaries/audience/announcements) to _"Leads from [form] form"_           |
| Email each person automatically           | Use the form's [Automation tab](https://help.bringsoul.life/luminaries/audience/forms/follow-up-automatically) (custom forms) |
| Book a call with someone who applied      | Schedule on their response                                                                         |
| Keep track of where a conversation stands | Add a Creator Note on the lead, or a note in [People](https://help.bringsoul.life/luminaries/audience/people)                 |

## Good to know

- Soul doesn't email you when someone submits. Check this tab, or People, regularly. A recurring calendar reminder helps.
- Anonymous responses have no name or email, so you can't follow up on them.
- Deleting a lead or response can't be undone. Export first if you might need it.

## Related

- [People](https://help.bringsoul.life/luminaries/audience/people)
- [Question types](https://help.bringsoul.life/luminaries/audience/forms/question-types)
- [Follow up automatically](https://help.bringsoul.life/luminaries/audience/forms/follow-up-automatically)
