---
title: Write AutoDM replies and attach offerings
sidebarTitle: Replies & offering buttons
description: >-
  Write the public reply and the DM, rotate variations, and add a button that
  links to your session, event, course, form, membership or any other link.
audience: luminary
feature: autodm
type: guide
availability: beta
last_verified: '2026-10-19'
keywords:
  - autodm message
  - instagram dm button
  - attach offering
  - external link button
  - link in dm
  - reply variations
  - dm template
url: >-
  https://help.bringsoul.life/luminaries/audience/autodm/write-replies-and-attach-offerings
---

# Write AutoDM replies and attach offerings

> Write the public reply and the DM, rotate variations, and add a button that links to your session, event, course, form, membership or any other link.

A campaign's replies are what people actually see. The DM carries your link; the public reply tells everyone else to check their inbox.

## When to use this

- You're writing a campaign's messages for the first time.
- You want a button in the DM instead of a long URL.
- You want replies to sound fresh when lots of people comment.

## The two replies

| Section           | Where it appears                                                 | Can include              | Notes                                                    |
| ----------------- | ---------------------------------------------------------------- | ------------------------ | -------------------------------------------------------- |
| Reply to comments | Under the person's comment, _"Visible to everyone on the post."_ | Plain text               | Comment campaigns only. Has an on/off switch.            |
| Send DM           | The person's Instagram inbox                                     | Text and one link button | Always sent. Comes after the public reply for a comment. |

Each section has its own pencil, Cancel and Save changes, so changing one never touches the other.

## Write a reply with variations

**Step 1: Open the section**

In the campaign's Setup tab, click the pencil on Reply to comments or Send DM.

**Step 2: Write the first message**

Type it where it says *"Write the message"*. Line breaks are kept as you type them.

**Step 3: Add variations**

Click Add variation for a second, and again for a third. One is picked at random for each
person.

**Step 4: Save**

Click Save changes.

## Attach an offering or a link to the DM

**Step 1: Open the picker**

In Send DM, click Attach Link (or *"Attach an offering or a link to add a button"* under the
message).

**Step 2: Find it, or paste a link**

Search your offerings by name (at least two characters). Results are grouped by type. Items
marked as not publicly visible are drafts or private and can't be attached: *"publish it, then
it can be attached here."* To link somewhere else, such as a shop, a video or a page on another
site, paste its address into the same field. It shows as a Link row, already selected. An
address without *https://*, like *myshop.com/sale*, works too.

**Step 3: Attach**

Click Attach Button. The link becomes a button on every variation you've written.

**Step 4: Adjust the button**

Under the first message, use the button's own controls: Preview where the button goes, Change
where it goes, Rename button (up to 20 characters), or Remove button.

### What you can attach, and the suggested button text

| Offering     | Button text      |
| ------------ | ---------------- |
| Session      | Book a session   |
| Event        | Save my spot     |
| Course       | Start the course |
| Path         | Join the path    |
| Pass         | Get the pass     |
| Collection   | Browse it        |
| Content      | Watch it         |
| Chat space   | Join the chat    |
| Form         | Fill it in       |
| Landing page | Take a look      |
| Membership   | Subscribe        |
| Any link     | Open link        |

One button per message. Picking another replaces the first, and _"the button’s text stays as you named it."_

### Every variation needs the button

If a variation is missing the button, Soul warns: _"Variation 2 doesn’t carry the attached button, so that recipient would get nothing to tap."_ Click Add to All Variations. Save changes stays disabled until it's fixed.

## Limits

| Item                  | Limit                                                        |
| --------------------- | ------------------------------------------------------------ |
| Variations per reply  | 3                                                            |
| Public comment reply  | 2,200 characters                                             |
| DM text               | 1,000 bytes (about 1,000 plain characters; emoji count more) |
| DM text with a button | 640 characters                                               |
| Button text           | 20 characters                                                |
| Buttons per DM        | One link button from the dashboard                           |

## Tips

- Personalize the DM. Type `{{data.senderUsername}}` to insert the person's Instagram username, or `{{data.matchedKeyword}}` for the word they used.
- Want the link in the text instead? You can also paste any web address into the DM itself. A button is easier to tap.
- Keep the public reply short and friendly, for example _"Check your DMs ✨"_. Its job is to show others it works.
- Buttons appear on the Instagram mobile app. On desktop, the DM may show as plain text.
- A DM built by Soul AI with cards or quick replies can't be edited here: _"This reply uses a format that can only be edited from Soul AI."_

## Related

- [Send a freebie to everyone who comments a keyword](https://help.bringsoul.life/luminaries/audience/autodm-keyword-campaign)
- [Capture leads with AutoDM](https://help.bringsoul.life/luminaries/audience/autodm/capture-leads-with-autodm)
- [AutoDM for Instagram](https://help.bringsoul.life/luminaries/audience/autodm)