---
title: Track a broadcast
sidebarTitle: Track a broadcast
description: >-
  Follow an announcement email from scheduled to sent, read the sent, skipped
  and failed counts, and ask Soul AI for opens and clicks.
audience: luminary
feature: announcements
type: guide
availability: live
last_verified: '2026-10-13'
keywords:
  - broadcast status
  - email analytics
  - open rate
  - click rate
  - delivery report
  - skipped recipients
  - newsletter stats
url: >-
  https://help.bringsoul.life/luminaries/audience/announcements/track-a-broadcast
---

# Track a broadcast

> Follow an announcement email from scheduled to sent, read the sent, skipped and failed counts, and ask Soul AI for opens and clicks.

Every announcement you notify people about has a Broadcast panel. It shows where the send is and how many people it reached.

## When to use this

- You want to know whether your email has gone out yet.
- Your counts show skipped or failed and you want to know why.
- You want to know how many people opened or clicked.

## Find the Broadcast panel

On [Audience → Announcements](https://portal.bringsoul.life/announcement), click the announcement. The Broadcast panel sits under the post. It refreshes by itself while the page is open, every few seconds while sending.

| State     | You see                                                                                | You can                        |
| --------- | -------------------------------------------------------------------------------------- | ------------------------------ |
| Scheduled | Send time, and Recipients: the number of sources and their names                       | Cancel Broadcast               |
| Sending   | A progress bar and _"[n] of [total] sent"_, plus skipped and failed when there are any | Wait. It can't be stopped.     |
| Sent      | Finished: the time it finished, and how many were sent, skipped and failed             | Nothing. It can't be recalled. |

Counts over 10,000 are shortened, for example 12.5k.

## What the counts mean

| Count   | Means                                                                                                           |
| ------- | --------------------------------------------------------------------------------------------------------------- |
| Sent    | Handed over for delivery by email or text.                                                                      |
| Skipped | Chosen not to send: the person has no email or phone number, or has unsubscribed from your announcement emails. |
| Failed  | Soul tried and the email or text provider refused it, for example an address that doesn't exist.                |

Skipped isn't an error. A few failed sends are normal on any list. A large number usually means an imported list has old or mistyped addresses.

## Opens and clicks

The panel counts deliveries only. For engagement, ask [Soul AI](https://help.bringsoul.life/luminaries/soul-ai), for example _"How did my launch announcement do?"_ or _"What was the open rate of last week's newsletter?"_ It can report:

| Metric                              | What it tells you                                    |
| ----------------------------------- | ---------------------------------------------------- |
| Sends and deliveries                | How many went out and how many arrived.              |
| Unique and total opens              | How many people opened, and how many opens in all.   |
| Unique and total clicks             | How many people clicked a link, and how many clicks. |
| Open rate and click rate            | Out of delivered emails.                             |
| Click-to-open rate                  | Of the people who opened, how many clicked.          |
| Unsubscribes, spam reports, bounces | Who opted out, complained, or couldn't be reached.   |

You can ask for a date range, for example the first 48 hours.

**Note:** 
Opens are undercounted, because many email apps block the image that records them. Clicks can be
overcounted by spam filters that check links. Treat both as a guide, not an exact count. A test
email from Preview isn't counted.

## Tips

- Give it time. Most opens happen in the first day or two.
- Compare like with like. Ask Soul AI for two announcements to the same audience to see what worked better.
- A big skipped number? Check how many of your contacts have an email address in [People](https://help.bringsoul.life/luminaries/audience/people).

## Related

- [Email and SMS announcements](https://help.bringsoul.life/luminaries/audience/email-and-sms-announcements)
- [Schedule an announcement](https://help.bringsoul.life/luminaries/audience/schedule-an-announcement)
- [Soul AI](https://help.bringsoul.life/luminaries/soul-ai)
- [Announcements](https://help.bringsoul.life/luminaries/audience/announcements)